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How do you show introduce a brand while making them sticky?
Use a tune that everyone already knows and always gets stuck in their heads.
And when I said “a” tune, I meant 12. We rewrote 12 well-known holiday songs to make sure people were basically ear-wormed into remembering Asurion.
AD: Mike Maloney CW: Claire Randall CD: Ron Sone
Director: Erich Joiner Editing: Cutters