Super Bowl LIX // Stop Livin’ On A Prayer

Most insurance companies will only go halfway there for you, making it feel like you’re “Livin’ On A Prayer”.
Cue Halfway There Insurance, the pinnacle of very mediocre, staffed by Danny McBride and Keegan-Michael Key who are more interested in living out their rock fantasy than being a great insurance company.
We used teasers, OOH in NY, a fake website for HTI, and a Promo video to help set the stage for the catastrophe to unfold.

#1 on Sports Illustrated
#3 on Teen Vogue
#5 by Billboard
#3 on AdAge Poll
#13 out of 54 on Rolling Stone
Top 10 on Reel360

PRESS:
The Tonight Show: KATSEYE Answers Fan-Submitted Questions
AdWeek: Creatives React: State Farm Delivers a Star-Studded Super Bowl Play